doc ☆ Googled The End of the World As We Know It ↠ Hardcover read Ö gymapparel

ebook Googled The End of the World As We Know It

doc ☆ Googled The End of the World As We Know It ↠ Hardcover read Ö gymapparel Ä [PDF / Epub] ✅ Googled The End of the World As We Know It By Ken Auletta – There are companies that create waves and those that ride or are drowned by them This is a rIt's a crucial roadmap to the future of media business the Google story may well be the canary in the coal mine Googled is candid objective and authoritative Crucially it's not just a history or reportage it's ahead of the curve and unlike any other Google books which tend to have been near histories somewhat starstruck now out of date or which fail to look at the full synthesis of business and technolo Excellent overview of this history of Google and all the major changes we've seen in many industries because of it Everything from music tv books phone service mobile platforms I loved going over all the details of the digital revolution Very nice portrayal of the facts both the good and the bad on the journey to where they are today There were so many major shifts over the last 15 years and until it is aggregated you forgot all the major changes and many of the conveniences we take for granted today Certainly not an edge of your seat kind of book but I really enjoyed reviewing recent history and understanding the backgrounds of the major players

Ken Auletta ✓ Googled The End of the World As We Know It book

EfinedAuletta goes inside Google's closed door meetings introducing Google's notoriously private founders Larry Page and Sergey Brin as well as those who work with and against them In Googled the reader discovers the 'secret sauce' of the company's success and why the worlds of 'new' and 'old' media often communicate as if residents of different planets It may send chills down traditionalists' spines but Maybe the best book I've read about Google and tech culture It has made me think despite many who are using it to herald the decline of Google to further invest in the company I think it's interesting how rarely writers call these businessmen out on their conflicts of interest or accurately contextualize their position It bothers me how little real knowledge most of these tech writers have about the companies they coverAuletta seems to think that Google's engineering culture is problematic because it leads to PR blunders or angers competitors The problem is really that an engineer is almost an alien compared to most people people who think emotionally or practically instead of systematically Robert Greene has a very good chapter about this about knowing your audience and feeling connected to it A product like Google Wave solves a problem that no has complained about and its launch makes sense only to someone who takes communities and groups for granted This is what an engineering culture does to you it deprives you of common sense and of a direct kinship with the people whom you're trying to serve

mobi é Googled The End of the World As We Know It ✓ Ken Auletta

Googled The End of the World As We Know ItThere are companies that create waves and those that ride or are drowned by them This is a ride on the Google wave and the fullest account of how it formed and crashed into traditional media businesses With unprecedented access to Google's founders and executives as well as to those in media who are struggling to keep their heads above water Ken Auletta reveals how the industry is being disrupted and red Like IBM in the 60s Microsoft in the 80s and Apple in the 90's there are many books nowadays about the search and online behemoth known simply as Google Then there is Ken Auletta's Unlike everything that has come before it Auletta's `Googled' is the ultimate volume by which the search giant's business will be judged at least for now With his uniue direct access to its founders staff closed door meetings and Auletta has cracked open the true story or close to it of a company that despite it's `Don't be evil' credo is suspected by some as already having so much information on all of us as to have the potential of Orwellian ambitions or at least perfidious temptations Witness the just released Viacom vs YouTube court documents for example As the top media critic for The New Yorker as well as the scribe behind seminal volumes on the three TV networks `Three Blind Mice' Microsoft and it's enemies `World War 30 and others Auletta long ago established his prowess at both getting the story right and embuing his take with the larger cultural landscape of just how his subject companies fit in and effect a broader world far beyond their walls 'Googled' is no different At times Auletta uses the Mountain View based company as a proxy for the internet as a whole as he deftly sprinkles stories of other tech and web kingpins Microsoft Yahoo Facebook Netscape Andressen Zuckerberg and others in order to further illustrate how Sergey Larry and now Eric's company fits into the broader panoply of webtech life in the new millennium While many books have extolled the history of the famed search giant turned media company only `Googled' does a comprehensive job of exploring the much deeper ambitions and implications of where the style practice and reliance on the `algorithm' has brought them and where it may or may not eventually take them from here From their original Stanfordgarage roots to their dealings with investors their reluctance to bring in a CEO their non traditional stock IPO auction their morph into advertising the purchase of 757 corporate jets the YouTube acuisition numerous product initiatives relations with board members like John Doerr and Al Gore the campus culture free meals and massages and Auletta does the best job by far of capturing what has evolved into perhaps the most important company of recent years As far as where their ambition and technology take them and us and whether they can maintain their market dominant position is the subject of Auletta's closing research as well We wont be the spoiler except to say A